2021 Women for Media Report: ‘Take the Next Steps’

Author/editor: Dr Blair Williams and Dr Jenna Price
Year published: 2021


Key findings:

What women write about is gendered. Topics most likely to be reported on by women include health (53%) and entertainment (44%). What men write about is also gendered, and the topics that are “men’s topics” include politics (65%) and sports (87%).

Men are entitled to have an opinion about everything. Of all opinion pieces published in the month of May 2021, men wrote 65 per cent of them.  

​For a quick snapshot of the 2021 report, download the Key Findings three-pager.

There are distinct challenges in news coverage for women. Women’s voices are still not elevated in the same way that men’s voices are elevated.

About the report:

Led by journalist and academic Dr Jenna Price with GIWL's Dr Blair Williams, the report explores the role of female voices in Australian news, those quoted in news stories, and those who wrote the stories. 

The 2021 report combines quantitative and qualitative analysis of more than 60,000 articles across the month of May 2021, plus in-depth interviews with leading figures in the media landscape. Media icon and business leader, Ita Buttrose, was interviewed for the report and made a comment on the need to ‘take the next steps,’ from which this report takes its name. 

The report includes two sets of data: Big Picture and Top Billing. Big Picture was an examination of online news articles published in the month of May - a huge sample of more than 57,000 articles. Top Billing was a smaller sample of nearly 4000 articles appearing on page one of print publications or on the main section of the publication’s home page. 

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Updated:  18 November 2021/Responsible Officer:  Institute Director/Page Contact:  CASS Marketing & Communications